Improving your next eye scan accuracy
In a dark room, a thin arc spins, lights appear, and a “spiderweb” map grows. But the biggest variable isn’t the machine. It’s the mind. When tests aren’t randomized, prediction creeps in and bends results.
Do You Know All the Rules of Your Game? If Not, You're Paying with Time and Money
Many product teams move fast but miss something fundamental: how people actually think. When you don’t account for human limits—like attention span, memory, or decision-making—you pay with delays, redesigns, and wasted resources. This post explores why understanding the “rules of the mind” is a strategic advantage, not a nice-to-have.